Athlete Endorsements

Athlete endorsements leverage the power of personal connections to directly influence consumer purchasing decisions. They also shape cultural trends and influence public perception, making them potent tools for brands to […]

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The World Test Championship Final

The World Test Championship is a structured competition to determine the best team in the longest form of the game over a two-year cycle. It is designed to add significance […]

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Asian Games 2026

The Olympic Council of Asia has formally approved cricket and mixed martial arts for Asian Games 2026, set to be hosted by Aichi Prefecture and its capital Nagoya from September […]

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