International trade experiences dynamic changes along with technological developments and geopolitical changes. In recent years, several important trends have influenced the way countries trade, creating new challenges, as well as exciting opportunities. One of the latest developments is the increasingly strong role of digital technology. Global e-commerce is increasing, with companies such as Amazon and Alibaba becoming key players. Blockchain technology is also starting to be applied to increase transparency in supply chains. This secure system makes transactions between countries easier, reduces the possibility of fraud and speeds up the process of sending goods. Additionally, free trade agreements continue to develop, with a focus on reducing tariffs to encourage growth. For example, RCEP (Regional Comprehensive Economic Partnership) which includes 15 Asia-Pacific countries, creates the largest market in the world. This agreement has the potential to increase trade between its member countries. Climate change also affects international trade. Many countries are now implementing environmentally friendly policies that impact the products they import and export. Companies are being urged to pay more attention to their carbon footprint and use sustainable raw materials. This drives innovation in green technology and fuels demand for more environmentally friendly products. The circumstances of the COVID-19 pandemic have also caused significant changes. Global supply chains are experiencing disruption, changing the way companies plan production and distribution. Companies are now more likely to diversify their suppliers to reduce risk. This approach is called ‘nearshoring’, where businesses choose to move production closer to their main markets. A shift in protectionist policies is also visible in various countries. In the midst of global uncertainty and competition, some governments are implementing tariffs to protect domestic industries. This policy could trigger a trade war that causes tension between major countries. Monitoring fair trade practices, as well as efforts to protect workers’ rights, is becoming increasingly important. The aspect of cultural diversity in trade is also increasingly recognized. Global brands strive to adapt to local preferences, creating products that suit specific cultures and market needs. Adoption of local marketing strategies is becoming increasingly important for achieving success in international markets. In addition, digitalization of operational processes is key. Automation and big data analysis help companies make better decisions. Companies can predict market trends and optimize inventory, which increases efficiency. In this context, the involvement of international organizations in promoting fair and sustainable trade is also gaining attention. The WTO (World Trade Organization) focuses on reforming trade policies to make them more inclusive and responsive to global challenges. The aspect of education and training in the field of international trade is also increasingly important. A skilled and knowledgeable workforce is needed to navigate the complexities of the ever-changing world of commerce. By considering all these elements, industry players need to continue to adapt to the changes that occur and take advantage of the various new opportunities that arise. International trade is not just a transaction, but also an ecosystem that involves social, economic and environmental aspects.