The Champions League

The Champions League is the world’s most prestigious club competition and has featured some of the biggest names in football history including Johan Cruyff, Ronaldo and Lionel Messi. Since the […]

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Athlete Endorsements

Athlete endorsements leverage the power of personal connections to directly influence consumer purchasing decisions. They also shape cultural trends and influence public perception, making them potent tools for brands to […]

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The World Test Championship Final

The World Test Championship is a structured competition to determine the best team in the longest form of the game over a two-year cycle. It is designed to add significance […]

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Asian Games 2026

The Olympic Council of Asia has formally approved cricket and mixed martial arts for Asian Games 2026, set to be hosted by Aichi Prefecture and its capital Nagoya from September […]

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Steps to Promote Gender Equality in Sports

Since the beginning of society, women and girls have struggled with inequality in their professional lives, schools, households and sport. Despite the many strides made in recent years, gender equality […]

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US Open Schedule 2025

The US Open, officially the United States Open Tennis Championships, is a Grand Slam tennis tournament held annually in Queens, New York City. It is the fourth and final of […]

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International Qualifiers for 2026 and 2027

International qualifiers are tournaments to thin the field of teams competing in a major soccer championship. They generally involve several rounds of matches and a variety of formats, and the […]

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