When it comes to sports, technology is revolutionizing the way fans experience games and how athletes train. This trend is only accelerating in the 2025-to-30 period as technology continues to improve access to the game for more people. From VR that allows people to witness a game from a player’s perspective to augmented reality overlays that add real-time stats, here are some of the top sports technology trends to look out for.

Wearables & IoT Devices On Athletes

The emergence of wearable technologies such as omni-directional microphones and breathable sensors that monitor an athlete’s heart rate, breath, sweat or fatigue is allowing sports teams to create more personalized engagements with their audience. This data enables the development of personalized sports merchandise and other marketing opportunities that increase fan retention and revenue.

In addition, this granular data on an athlete’s physical performance is also providing new insights that are helping to reduce concussions and other injuries. For example, sensor-enabled mouthguards by companies like HITIQ provide a detailed picture of the forces exerted on an athlete during a game. This allows coaches to adjust training load and return to play protocols to better protect their players.

This trend towards accessible technology empowers sports practitioners of all levels to adopt more comprehensive, data-driven training and performance approaches. In particular, the availability of advanced video analysis tools such as Vector Core is making it easier for smaller clubs to take advantage of performance-boosting technology.